Americans (USA) sort into 10 distinct groups of users of information and communication technology according to this Pew report
To summarise, here are the 10 groups identified. There is greater detail in this report.
Group name: Omnivores; 8% of USA adult population
Omnivores 8%
They have the most information gadgets and services, which theyuse voraciously to participate in cyberspace and express themselves online and do a range of Web 2.0 activities such as blogging or managing their own Web pages.
Connectors 7%
Between featured-packed cell phones and frequent online use, they connect to people and manage digital content using ICTs – all with high levels of satisfaction about how ICTs let them work with community groups and pursue hobbies.
LacklusterVeterans 8%
They are frequent users of the internet and less avid about cell phones. They are not thrilled with ICT-enabled connectivity.
Productivity Enhancers 8%
They have strongly positive views about how technology lets them keep up with others, do their jobs, and learn new things.
Mobile Centrics 10%
They fully embrace the functionality of their cell phones. They use the internet, but not often, and like how ICTs connect them to others.
Connected But Hassled 10%
They have invested in a lot of technology, but they find the connectivity intrusive and information something of a burden.
Inexperienced Experimenters 8%
They occasionally take advantage of interactivity, but if they had more experience, they might do more with ICTs.
Light But Satisfied 15%
They have some technology, but it does not play a central role in their daily lives. They are satisfied with what ICTs do for them.
Indifferents 11%
Despite having either cell phones or online access, these users use ICTs only intermittently and find connectivity annoying.
Off the Network 15%
Those with neither cell phones nor internet connectivity tend to be older adults who are content with old media.
Which one are you? Take the test here
PEW INTERNET & AMERICAN LIFE PROJECT 1615 L ST., NW – SUITE 700 WASHINGTON, D.C. 20036
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